May 20
Sunday

Invitation to the Johan Arndt Conference 2012  

We are happy to invite you to the 6th Johan Arndt Conference, which will be held from May 30th till June 1st at the Oslo Campus of BI Norwegian Business School. This conference, named after the late Norwegian marketing professor Johan Arndt, is Norway’s main forum for research and teaching in marketing. The conference brings together marketing academics and practitioners from throughout Norway to present, listen to, and discuss new research and teaching concepts.  

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Call for abstracts

Johan Arndt Conference 2012

Conference dates: May 30th – June 1st, 2012

Venue: BI Norwegian Business School, Oslo

We are happy to invite you to the 6th Johan Arndt Conference which will be held from May 30th till June 1st at the Oslo Campus of BI Norwegian Business School. This conference, named after the late Norwegian marketing professor Johan Arndt, is Norway's main forum for research and teaching in marketing. The conference brings together marketing academics and practitioners from throughout Norway to present, listen to, and discuss new research and teaching concepts.

Presentation of scientific work: Call for abstracts

The conference covers all relevant topics in marketing. Broadly speaking, we invite people to present their work in the following three areas:

  1. Consumer behavior.
  2. Marketing strategy.
  3. Modeling in marketing.

Researchers who would like to participate in the conference are invited to send their 3-page papers (including summary and references) electronically to This e-mail address is being protected from spambots. You need JavaScript enabled to view it  before April 13th, 2012. All submissions will be evaluated based on academic relevance and quality; notifications of acceptance will be given by the end of April.

Presentation of new marketing education ideas: Call for abstracts

The conference also offers the opportunity to share new, innovative ideas about marketing education. These ideas should ideally be aimed at facilitating the dissemination of marketing knowledge through for instance the use of computer applications in marketing courses, innovations in traditional teaching methods, and the use of new media in marketing communications. Teaching ideas should be exemplified in a 3-page paper (including summary and references) which should be sent to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it before April 13th, 2012. The ideas are evaluated by originality, innovativeness, and academic substance; notifications of acceptance will be given by the end of April.

Writing workshop for PhD candidates and junior faculty

Junior faculty and PhD candidates are invited to participate in a writing workshop on May 30th, prior to the conference. The workshop aims to improve the participants' writing skills through a careful analysis of their own work. Topics that will be discussed include: strengthening the paper's positioning and content sessions, assessing and improving the paper's readability, journal selection, and the review process.

The course will be taught by Eelko Huizingh, Associate Professor of Innovation Management at the Faculty of Economics and Business, University of Groningen. The number of participants in this seminar is limited to about 15 persons. Hence, participants will be selected on a first-come, first served basis. Admission is free for employees of BI Norwegian Business School; employees from other institutions can participate for NOK 2000.

Registration  

The conference fee is NOK 2500 and registration should take place via http://event.bi.no/JohanArndt2012 before May 1st.

Accommodation

The conference hotel is the Radisson Blu hotel in Nydalen. Single rooms have been booked at this hotel, which is within 1-minute walking distance from the business school (http://www.radissonblu.com/hotelnydalen-oslo/contact). Prices are NOK 1445 per night per room and include breakfast. Participants have to book the rooms themselves before May 1st via email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or phone (596615, Cathrine Schjelderup) if they want to benefit from the special conference deal.

The conference organizing committee,

Ragnhild Silkoset and Auke Hunneman

 
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Johan Arndt 1937-1986 

Johan Arndt har levert flere viktige forskningsbidrag i markedsføring og var en fremragende aktør i fagfeltet. Han publiserte flere viktige bidrag i det prestisetunge tidsskriftet Journal of Marketing før han døde brått 11. Mars Johan Arndt1986. I samme tidsskrift ble det skrevet en minnetekst om han, som vi gjengir i sin helhet nedenfor.

In memory of Johan Arndt

Johan Arndt died suddenly at his home in Oslo on the night of Tuesday, March 11, 1986. He had been in good health when stricken by a stroke. He was 48 years of age. Professor Arndt had been a valued member of the Review Board since 1978.

At the time of his death he was the Professor of Marketing at the Institute of Business Administration (Stiftelsen Bedriftsøkonomisk Institutt), Oslo, and Adjunct Professor of Business Administration at the Norwegian School of Economics and Business Admininstration (Norges Handelshøyskole), Bergen.

He served on the Editorial Review Boards of the Journal of Marketing, Journal of Macromarketing, Journal of Business Research, and European Journal of Marketing. He wrote many articles published in the Journal of Marketing and other U.S. and European business journals and his works have been highly regarded on both sides of the Atlantic. In recent years in these pages he has contributed, “How Broad Should the Marketing Concept Be?" (January 1978), “Toward a Concept of Domesticated Markets” (Fall 1979), “Marketing in Norway” (Part of "Marketing around the world", (Fall 1981), and “The Political Economy Paradigm: Foundation for Theory Building in Marketing” (Fall 1983). His final JM article, “On Making Marketing Science More Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle Solving” (Summer 1985), won the prestigious Harold H. Maynard Award for its significant contribution to marketing theory. His works have been published in English, Norwegian, and Swedish.

Professor Arndt was born and educated in Norway, prior to being awarded the Master of Science degree by the University of Minnesota in 1963 and the DBA by Harvard University in 1967. He was Assistant Professor of Marketing at Columbia University for two years. He then returned to the Norwegian School of Economics and Business Administration, his alma mater, and was promoted to Porfessor in 1974. He was Visiting Professor at the University of Missouri, St. Louis, in 1977-78 and at the University of California, Berkeley, in 1982-83. He moved to Oslo in 1984. His contributions to the practice of marketing in Scandinavia, to students in both Scandinavia and North America, and to the development of marketing theory and thought will be greatly missed. For those of us who have worked with him, the loss is a very great one.

Johan Arndt is survived by his wife, Monica, and two children, Kristian and Line.

JAMES M. CARMAN
University of California, Berkeley

 
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